Audience Research

Below is a montage of surveys I conducted to get a clear perspective as to who my target audience would be. After playing the song I asked interviewers the following questions?

1.) Did you enjoy the song, was it to your taste?
2.) If you had to classify the genre of the song, what would it be?
3.) (in response to question 2) And what type of audience would this attract; age, style etc.
4.) How will the intertexuality of the song affect the target audience?
5.) How will the original cover help attract an older audience?

From the responses, it was clear that most people found it difficult to actually classify the genre of the song- illustrating how niche my target audience is. Additionally, everyone agreed that modernising a classic song from The Animals would attract an older target audience and potentially expand my audience.