Character profile// Phoebe

I chose phoebe as the protagonist to my music video as she is an organised and reliable individual. Phoebe also featured in my preliminary music video, this experience has made her camera confident and able to lip-sync effectively. For yesterday's shooting, we went for a striking look with angular, jet black eyebrows and MAC's grungy lipstick. Her costume was simplistic, with an all black crop top, boots and leggings; and layered with a gothic, velvet robe. 

Filming (update)

Yesterday's filming took place a Sutton Scarsdale Hall; a decrepit piece of English Heritage that I chose for one of my locations. Below is a picture of how I filmed my time lapse; using my Cannon DSLR, lighting block and tripod. We also used red-coloured smoke bombs that I had purchased online. Due to bad weather conditions and poor quality, this effect didn't go as I intended, but I still managed to capture some useful footage!

Character profile// Rhianne

Rhianne is one of three actresses involved in my production work. Below are photos took from today while we filmed. 

Mise en scene is a important aspect of my music video, so I have paid a lot of attention to hair and makeup; I went for a simplistic yet effective look. Using a pallette of dark colours to create a smokey-eye effect and a bold purple lipstick to draw attention to the characters lips ( a fetishistic treatment of the body) . We also applied false eyelashes and applied a slick line of black liquid eyeliner- this almost gothic look depicts the style of my music video and references the tv show "American horror story" adding an element of intertextuality.  

Risk Assessment

I have created a table listing all the possible risks that may occur during the production process and methods I have put in place to prevent them from happening.

Institutions

This is my research into different media institutions, including; subscription services, video sharing websites, distribution companies and production companies. I have also linked these with my own production work and whether or not they would be a suitable organisation to partner with.

Filming Schedule

Below is a timetable I have created in order to remain organised during the production and post- production process. Filming will be taking place in two different locations; my chosen photo studio and outdoor in Chesterfield. 

Audience Research

Below is a montage of surveys I conducted to get a clear perspective as to who my target audience would be. After playing the song I asked interviewers the following questions?

1.) Did you enjoy the song, was it to your taste?
2.) If you had to classify the genre of the song, what would it be?
3.) (in response to question 2) And what type of audience would this attract; age, style etc.
4.) How will the intertexuality of the song affect the target audience?
5.) How will the original cover help attract an older audience?

From the responses, it was clear that most people found it difficult to actually classify the genre of the song- illustrating how niche my target audience is. Additionally, everyone agreed that modernising a classic song from The Animals would attract an older target audience and potentially expand my audience.

Target Audience // Genre

What is your favourite genre of music? | Create infographics

Above is a chart I created based on a simple questionnaire, asking a random selection of students (from year 7-13) what was their favourite genre of music. I unsurprisingly proved that the genre of my music video, both indie and blues, deemed unpopular with those under the age of 18; particularly children around the age of 13 who was unaware of what the genre consisted of. However, this doesn't mean that my target audience would be adults, but merely that the consumers who liked the genre was extremely passionate. My niche target audience will be further identified by interviews and audience analysis, this will later be posted on my blog. 

Location Shots// Studio

I have taken an interest in the heritage building 'Sutton Scarsdale Hall', a decrepit isolated hall that I think mirrors the themes in my music video and helps establish an eerie atmosphere. There are a variety of shots on my storyboard that I wish to film in this location such as a time lapse of the sky.

I have also contacted several photo studios in my local area, enabling me to produce a high quality video that will hopefully match the professional standard that is seen in modern day music videos. Below are screen shots of emails I have sent to different organisations.