Location

I have decided to set my music video outside a casino, this location is accessible and depicts the main themes the video holds such as rebellion, crime and gambling. Due to age restrictions, I am not able to enter the casino and have resulted in using a green screen with props such as a deck of cards and poker chips to resemble a roulette table. 

Due to the casino being a private organisation that is open to the public, I have requested permission to film the outside of the building via email. 

STORYBOARD

Here is a scanned version of my storyboard, I have briefly explained each shot underneath the two images.

1&2: A panning shot of a lit up casino establishes the location and introduces the protagonist, whom, is wearing a slightly provocative and street-like outfit- reflecting the themes of crime and rebellion through mise en scene.

3: An extreme close up of the protagonist mouth, lip syncing to the lyrics of the song.

4: Following Goodwin's theory by conveying a clear relationship between lyrics and visuals; as a shot of the glass breaks, the lyrics read " dropping glasses just to hear them break".

5&6: Similarly, as the lyrics read "You've been drinking like the world was gonna end" A medium shot tilts up to reveal the protagonist holding a glass. The character then looks directly to the camera and lip syncs the lyrics "It didn't".

7: A close up of the character's fist, holding a knuckle-duster styled clutch bag is used to continue the parallel of lyrics to visuals but to further construct the themes of teenage crime.

8: An extreme close up of the protagonist mouth, lip syncing to the lyrics of the song.

9&10: A close up of the character lip syncing, a typical convention of a music video.

11: A title with video footage of the casino within the font is used, each word appearing as they're sung and then a dip to black transition as the word "out" is sung.

12: A close up shot of the protagonist lip syncing the lyrics "haaahaaahaaa", wearing dark lipstick and  winged eyeliner, reflecting the degrading way in which men objectify women.

13: Another pan shot of the casino's lights enhancing the theme of gambling and risk.

14: The same close up shot is repeated of the character lip syncing.

15: A long shot of the character walking away from the casino adds to the narrative and causes the audience to question what is happening.

16: Using a green screen board and casino chip props to portray a roulette table, a close up of a unidentified hand is used in a birds eye shot.

17,18&19: A close up shot of the character is revealed by tilting upwards from the roulette table, where the protagonist is holding 4 ace cards. Followed by her lip syncing the lyrics " everyone's a eager, but secretly they're saviours".

20: The title "GLORY AND GORE" is shown parallel to when the lyrics are being sung.

*Music begins to fade and a dip to black transition is used*

Preliminary Music Video: Choosing a track

For my preliminary music video, I have decided to chose the song 'Glory and Gore' by 'Lorde'.
The lyrics are as follows;

[Verse 1:]
There's a humming in the restless summer air
And we're slipping off the course that we prepared
But in all chaos, there is calculation
Dropping glasses just to hear them break
You've been drinking like the world was gonna end (it didn't)
Took a shiner from the fist of your best friend (go figure)
It's clear that someone's gotta go
We mean it but I promise we're not mean

[Pre-Chorus:]
And the cry goes out
They lose their minds for us
And how it plays out 
Now we're in the ring
And we're coming for blood

[Chorus:]
You could try and take us (oh-oh)
But we're the gladiators (Oh! Oh!)
Everyone a rager (oh-oh)
But secretly they're saviors
Glory and gore go hand in hand
That's why we're making headlines (Oh! Oh!)

Textual Analysis: Website

This is my textual analysis for Lorde's website: http://lorde.co.nz

Timeline of Music video history/ Technological Development

This is my research for the history of music videos and technological development

CD COVER: TEXTUAL ANALYSIS

This is my CD cover textual analysis for Little Mix's album 'DNA'

Goodwin's Music Video Analysis: Lana Del Rey-Ride

This is my Goodwin's music video analysis for the song 'Ride' by Lana Del Rey

1.) A medium shot of the singer on stage, wearing a vintage/ retro outfit is used to demonstrate typical characteristics of the indie genre. 

2.) Examples of there being a relationship between lryics and visuals is conveyed when the lryics read "I've got a war on my mind" while a male character holds a gun. Although this isn't directly reflecting the lryics, it's subtly revealing the meaning as the gun prop has the connotations of war and violence. Similarly, as Lana sings the lryics " I just ride" a clip of a biker's gang driving on the road is used. 

3.) There is a distinct relationship between music and visuals as the central protagonist of the video gently sways along to the slow paced rhythm. 

4.) The demands of the record label will include the need for lots of close ups of the artist, along with the use of the artist name that is showed several times- this strengthens the artist reputation and helps the audience create their own identity from the artist they inspire. 

5.) Similarly, close up shots of the artist looking directly to the camera, breaking the fourth wall, are used to make the audience feel emotionally involved. The notion of the singer looking away from the camera, creates a feeling of distance that represents themes in the song such as dissatisfaction and disappointment. There's a particular voyeuristic treatment of the female body, providing a some what degrading yet aesthetically pleasing insight into the protagonist's sexual encounters. 

6.) In terms of intertextuality, the music video as a whole references the film 'Easy Rider', the two images below show the almost exact similarities between the two types of media.