Saturday, 16 August 2014

Preliminary Music Video // Goodwin's Music Video Analysis


1.) Lorde's genre is described as a combination of "confessional bedroom pop and club- ready electro- rock". To demonstrate typical characteristics of this genre we included a tshirt with the 'Parental Advisory Explicit Content' logo on to reflect the typical teen rebellion that is associated with the rock genre. My aim was to create a subtle, fashionable and more elegant "sex, drugs, rock and roll" reference. 

2.) There is a clear relationship between visuals and lyrics throughout the video, for example, when the lyrics sing "took a shiner from a fist to your best friend- a video of the protagonist clenching her fists is shown. Similarly, a video of the protagonist drinking is parallel to when the lyrics read "you've been drinking like he world was gonna end"
clench on Make A Gif
drinking on Make A Gif

3.) There is also a subtle relationship between audio and visuals, that is conveyed through the translucent font that changes to the pace of the music and then reveals the protagonist swaying to the rhythm. 

rhythm on Make A Gif
4.) Due to restrictions of the examination board, and the fact the protagonist is under the age of 18, I found it difficult to depict a voyeuristic treatment of the female body (that would be match modern day media conventions) but also deemed appropriate. I attempted to convey this through miss en scene, focusing on the character's costume that consisted of a studied bralet and high wasted jeans- providing a slightly provocative feel. Throughout the video, there are many close up shots of the protagonist- the involvement of the audience creates the illusion they're part of the narrative. Even the  lyrics act as if they're directed at viewers, an example of this being "You can try and take us". 

5.) In terms of intertextuality, the entirety of my music video refers to the cliche of teen rebellion- conveying the 'dirty lifestyle' of gambling, drinking and prostitution that is often showed in modern day music videos and in many films. The song Glory & Gore doesn't have an official video and so was created purely out of imagination.