This is my Goodwin's music video analysis for the song 'Ride' by Lana Del Rey
1.) A medium shot of the singer on stage, wearing a vintage/ retro outfit is used to demonstrate typical characteristics of the indie genre.
2.) Examples of there being a relationship between lryics and visuals is conveyed when the lryics read "I've got a war on my mind" while a male character holds a gun. Although this isn't directly reflecting the lryics, it's subtly revealing the meaning as the gun prop has the connotations of war and violence. Similarly, as Lana sings the lryics " I just ride" a clip of a biker's gang driving on the road is used.
3.) There is a distinct relationship between music and visuals as the central protagonist of the video gently sways along to the slow paced rhythm.
4.) The demands of the record label will include the need for lots of close ups of the artist, along with the use of the artist name that is showed several times- this strengthens the artist reputation and helps the audience create their own identity from the artist they inspire.
5.) Similarly, close up shots of the artist looking directly to the camera, breaking the fourth wall, are used to make the audience feel emotionally involved. The notion of the singer looking away from the camera, creates a feeling of distance that represents themes in the song such as dissatisfaction and disappointment. There's a particular voyeuristic treatment of the female body, providing a some what degrading yet aesthetically pleasing insight into the protagonist's sexual encounters.
6.) In terms of intertextuality, the music video as a whole references the film 'Easy Rider', the two images below show the almost exact similarities between the two types of media.
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