There is a frequent use of close up shots as well as the notion of looking, Lemoine focuses on the narrative oppose to 'flashy affects' and over editing; following Goodwin's analysis. Both of the music videos include a similar storyline, including the model and recent cover of Japan's Vogue Magazine Bradley Soileau. Following the Kindest Cut theory, the narrative is never fully disclosed- just suggested- below shows an interview from Soileau himself explaining more about his role. In 'Blue Jeans' Lemoine often blurs when the camera tilts down the protagonist's body- creating a suggestive implication that differs from typical music videos that fixate on sexual material.
Although 'Born to Die' has many similarities, the videos contrast from one another. As shown in the image below, the video provides a very patriotic feeling- with imagery of the american flag and iconography that is also used in other music videos such as 'Ride' and 'American'. Breaking Mulvey's Male Gaze theory, we see both male and female portrayed in a provocative way. Instead of sexually objectifying a women to fulfil the male ego- we see a reflection of equality and a focus on the relationship. This boasts Yoann Lemoine's imagination and versatility- which will appeal to other artist requiring his work. Since the release of 'Born to Die', Lemoine has continued working with well known artists such as Rhianna and John Legend
The director also feature exotic animals, creating a sense of danger and thrill- whether these are perceived as a metaphor for love or not, it demonstrates the directors quirky personality and interest in niche genres.
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